A total make over when you need it, just in time and bespoke designs to suite any occasion. A fashion luxury ready-to-wear kids, women and men's wear designs made in Africa with love. Focusing on the Customer needs for Style and Satisfaction.
A witty quip about one’s wardrobe or a pithy statement about shoes and handbags can go a long way—especially if it was uttered by fashion visionaries..
There’s still so much to learn; no one has the formula, but together we’ll get there.
Fashion is a popular style or practice, especially in clothing, footwear, accessories, makeup, or body. Fashion is a distinctive and often constant trend in the style in which a person dresses. It is the prevailing styles in behaviour and the newest creations of textile designers. It is a statement.
Costume is the more technical term regularly linked to the term "fashion". The use of the former has been relegated to special senses like fancy dress or masquerade wear, while "fashion" generally means clothing, including the study of it.
The notion of a global fashion industry is a product of the modern age. Prior to the mid-19th century, most clothing was custom-made. It was handmade for individuals, either as home production or on order from dressmakers and tailors. By the beginning of the 20th century—with the rise of new technologies such as the sewing machine, the rise of global capitalism and the development of the factory system of production, and the proliferation of retail outlets such as department stores—clothing had increasingly come to be mass-produced in standard sizes and sold at fixed prices.
Although the fashion industry developed first in Europe and America, as of 2015, it is an international and highly globalized industry, with clothing often designed in one country, manufactured in another, and sold worldwide. For example, an American fashion company might source fabric in China and have the clothes manufactured in Vietnam, finished in Italy, and shipped to a warehouse in the United States for distribution to retail outlets internationally.
African fashion has always been known for its daring use of color, from acid oranges to luminous blues. When Michelle Obama wore a top by Nigerian designer Maki Oh during her Africa tour in 2013, it was assumed the world's eyes were finally on the continent as a serious contender for fashion's emerging markets.
Nigeria and Ghana, with their love of glamor, are turning into real fashion powerhouses.
African fashion is envisaged to become a $15.5 billion industry in the next five years, according to Ventures Africa. African fashion has enjoyed massive media presence in recent times, which means the world is now aware of the industry and the capabilities of its designers.
Designers from across the continent are tapping into an emerging opportunity. The success of some African designers on the international scene has shown the world that given the right investment, African designers can compete on the world stage. Investors sure have been watching the industry for a while and have watched it grow this much; now is the time to invest, and rightly the importance of large youth population to the growth of the fashion industry.
Africa’s creative industry – fashion, film, music and literature, among others – have started wielding notable influence both locally and internationally. This speaks volume of the creativity of Africans, which has led to the growth of the fashion industry thus far.
Africa is truly blessed and the fashion industry is really growing. Today, we have more fashion shows projecting African fashion globally- from Accra Fashion Week, SA Fashion Week, Lagos Fashion and Design Week, #FreeUrStyle shows, Beach Fashion Weekend and many more. The world truly needs to invest in African fashion, however it would be safe to have Africans invest in African fashion even as little as buying and wearing made in African items ranging from shoes, bags, dresses, fabrics, jewelries and even beauty & health products.
Africa is great.